case study
Before working together, Melitta knew she was stepping into a new phase of her professional life.
Her expertise had grown — but her visual presence no longer reflected the level she was operating at. She didn’t want “nice photos.” She wanted images that finally felt like her — confident, refined, and aligned with the expert her clients already trusted.
melitta campbell
Personal Branding Experience
The challenge
Like many accomplished women, Melitta had outgrown her existing visuals.
Her previous photos no longer matched:
her level of experience
the quality of her work
the confidence she brought into client relationships
She was ready to elevate her presence — but without losing authenticity.
The strategy
We began with clarity. Before the shoot, we defined how Melitta wanted to be perceived and what her images needed to communicate — not just aesthetically, but emotionally.
Together, we aligned her visual identity with the direction she was stepping into: confident, approachable, and quietly powerful.
Styling, colours, and mood were chosen intentionally to support that message and ensure the images would work seamlessly across her website, LinkedIn, and professional communications.
behind the images
before the session
The experience
During the session, the focus was on creating a space where confidence could emerge naturally.
With clear guidance, gentle direction, and no pressure to “perform,” Melitta was able to relax into the process.
The goal wasn’t to pose — it was to reveal presence.
Each image was shaped through subtle adjustments, expression, and posture — allowing her personality and authority to come through effortlessly.
The transformation
The final portraits reflect a woman fully aligned with her expertise.
The images feel polished yet natural, confident yet warm — capturing Melitta as she is today, not who she used to be.
Her new visuals support her professional growth and allow her to show up online with clarity, ease, and confidence.
No second-guessing. No hiding. Just presence.
what we created
during the photo session
melitta's personal branding gallery
"I really loved my personal
branding session with Zori."
I felt quickly at ease and we came away with so many amazing shots, even though I didn't previously think I was photogenic. I also loved how Zori came to our shoot with some creative ideas too. I came away with some playful shots of me with my book, as well as a range of more typical profile pictures.
I can highly recommend booking Zori for your brand photography, you won't be disappointed - in fact, the complete opposite!
